StandardResume feedback report

OO Kim 's resume feedback report

Target role · Product Planner·AI-generated·Issued 2026-05-10

Overview

Your application is in the Top 5-23% tier. Job fit for Product Planner is High, Priority recommendation for top-rank role on job matches

Your application already shows a repeated cycle of consumer observation → hypothesis → real-sales validation across {{UCLA K-Food fundraising · Mangwon Market Festival · department-store pop-ups}}.

The biggest gaps are {{listing data-analysis tools (Excel functions · basic SQL)}} and {{adding one conversion-track internship}}. The sections below give concrete revisions and an action plan.

3 top priorities

1.Reframe the Highlight Brands TD-room experience as "inside-the-fashion-company product-planning process" (to prevent misreading the fitting-model title as off-role)
2.Rewrite the first line of the intro as "product planner who has sold directly" with one quantitative result
3.Learn data tools (Excel functions, basic SQL) and list them in the skills section

Current standing

Benchmarked against junior applicants · 4 categories + overall

CategoryTop %One-line diagnosis · direction

Role competencyTop 12-23%

Multiple data-driven hypothesis → real-sales validation cycles + inside the TD-room product-planning process

Practical experienceTop 12-23%

Ginger T Project + Highlight Brands + H&M variety / will improve with one conversion-track role-aligned internship

AttitudeTop 2-4%

UCLA exchange + Enactus 22 months + multiple internships/part-time in parallel, ownership of pop-up revenue

Growth potentialTop 12-23%

Many quantitative impacts (200%, 2193%, $1200) + 2 awards + AI-tool fluency

OverallTop 5-23%

Adding data tools and one role-aligned internship can push fit to the Top 5-11% range

Job fit

Leverage your strengths

Suggestions to better showcase what you already have.

Observation → Hypothesis → Real-sales validation cycle

Top 12-23%

BEFOREObserved local students' consumption patterns → planned product mix → executed on-site sales → up to $1200/day (+200% vs goal)

AFTERObserved LA students' consumption patterns → hypothesized familiarity + Korean dessert trends → validated at KUBS K-Style Café fundraising (anbutter walnut cake · Dutch coffee) → up to $1200/day (+200% vs goal). A documented hypothesis → validation cycle.

Three steps spelled outSpecific SKUs surfacedCycle-as-learning framing

Clear quantitative impact

Top 2-4%

BEFOREFestival shops' revenue rose 200% vs pre-event weekly average

AFTERMangwon Market Festival (Enactus planning team, 22 months) — participating shops +200% vs weekly avg revenue, market Instagram impressions +2193%, profile visits +359%, 340 visitors over two days, Almang Shop signature campaign with 150 participants

Grouped multi-metricEnactus 22-month contextScale stated

Priority improvements + action plan

Highest-impact areas with concrete actions.

List data-analysis tools

Top 12-23%→Top 5-11%

Now

Collab tools (GCP, Notion, Slack) and AI content tools (Claude, Runway, Nanobanana) are listed, but quantitative tools commonly used in product planning (Excel functions, basic SQL, Python pandas) are not

Target

Pick up 1-2 data tools that appear often in product-planner JDs and list them in the resume skills section

✓1 week of free Excel-functions course (VLOOKUP, INDEX/MATCH, pivot tables)

✓1-2 weeks of basic SQL (SELECT · JOIN · GROUP BY) via Inflearn / Programmers

✓Re-analyze Alpha-gen survey data · UCLA fundraising data with SQL/Excel and document on GitHub/blog

✓Add "Excel (pivot · VLOOKUP), basic SQL" to the resume skills section

Suggested duration · 1-2 months

Add one conversion-track internship

Top 12-23%→Top 5-11%

Now

Has Ginger T Project (social impact, 4 months), Highlight Brands TD-room (fitting model, 5 months), H&M store (6 months). Missing one role-aligned conversion-track internship

Target

Complete one conversion-track internship at a fashion · retail · F&B brand or a department-store MD team

✓Apply to Lara Sweet · Inner Beauty / food brands (aligned with portfolio concept)

✓Apply to Lotte · Shinsegae department-store MD teams

✓Register as a Superintern priority-review candidate

✓Highlight "sold-it-directly" cycle + Mangwon Market 200% case in applications

Suggested duration · 2-3 months

Resume improvement points

Sentence-level revisions. #1 is the top priority.

1Needs review

Reframe Highlight Brands TD-room as "inside-the-fashion-company product-planning process"

BEFOREHighlight Brands Inc. / Fitting model, TD-room support (2024.07-08 / 2025.12-2026.04)

AFTERHighlight Brands Inc. TD-room (2024.07-08 + 2025.12-2026.04, golf · sports · outdoor fashion company) — Lead fitting model, participating from first-sample build to product reviews. Learned product-selection criteria around cost structure, market demand, and channel strategy by observing planning · design · production decisions

Expected effect · Prevents recruiters from undervaluing role fit based on the "fitting model" job title alone, surfacing the real value: inside experience of the product-planning process.

2General improvement

Rewrite the intro line as "sold-it-directly" differentiator + quantitative result

BEFOREProduct planner who meets consumers on the ground, captures needs, and plans/sells based on consumer insight

AFTERProduct planner who validated $1200/day (+200%) at UCLA K-Food fundraising and +200% sales at Mangwon Market Festival by selling directly. Repeated the data-driven hypothesis → real-sales cycle 4+ times.

Expected effect · General → concrete quantitative result. Delivers the differentiator in 5 seconds, lowers interviewer cognitive load.

3General improvement

Consolidate awards · certifications · tools for visual impact

BEFOREAwards (SWU SI Award / Barom outstanding project), language (OPIc IH), skills (GCP · MS · Notion · Slack) scattered across sections + bar % gauges

AFTER"Awards (2): SWU SI Award honors (2023.02) / Barom Capstone outstanding project (2024.07)" + "Language · certifications: OPIc IH (2026.02)" + "Data · planning tools: Excel (pivot · VLOOKUP), basic SQL, Notion, Slack" + "AI content tools: Claude, Runway, Nanobanana, Canva, Figma" consolidated into one block

Expected effect · Stronger visual impact, depth visible at a glance. Prevents off-role visual elements (% bar gauges) from stealing attention.

Portfolio guide

Product Planner role · Portfolio

Product-planner role · portfolio recommended (required)

Recommended formatPDF portfolio (already on hand, 14 pages) + (if possible) Notion · blog digital version

Component checklist

Four key projects (UCLA K-Food / Mangwon Market Festival / Highlight Brands TD-room / Alpha-gen trend analysis) — already included

One-line quantitative hero on each project's first page — Mangwon is strong, UCLA · TD-room · Alpha-gen need boosting

Before/After visual assets — rich for Mangwon, add lightly for the others

One product-planning process diagram (consumer observation → hypothesis → real-sales validation → results analysis) — visualize Kim's cycle

(Optional) One searchable Notion · blog digital version — recruiter discoverability

Estimated time · 1-2 weeks (PDF polish + one Notion version)

Roadmap for the next round

Changes expected if Currently Top 5-23% overall — past the cutline. Running both options in parallel is most efficient. actions are fully executed.

Option 1 · Data tools + resume rewrite

Suggested 1-2 months

What to strengthen · SQL / Excel functions + intro · Highlight Brands context rewrite + consolidated awards · tools block

Expected change

·Overall band · Top 5-23% → Top 5-11%

·Product-planner fit · High (maintained / strengthened)

Action checklist

Rewrite the intro first line (week 1)

Strengthen Highlight Brands context (week 1)

Consolidate awards · certifications · tools block (week 1)

Excel functions + re-analyze Alpha-gen data (weeks 2-3)

Basic SQL + GitHub · blog notes (weeks 4-6)

Best fit · Open internship roles available for immediate applications

Option 2 · Conversion-track internship + digital portfolio

Suggested 2-3 months

What to strengthen · One conversion-track internship at a fashion · retail · F&B or department-store MD team + Notion · blog digital portfolio

Expected change

·Overall band · Top 5-23% → Top 2-11%

·Product-planner fit · High (maintained)

Action checklist

Apply to Lara Sweet · Inner Beauty brands (weeks 1-2)

Apply to Lotte · Shinsegae MD teams (weeks 1-2)

One Notion · blog digital portfolio (weeks 2-3)

Keep a work log during the internship (ongoing)

Best fit · Targeting immediate full-time conversion after graduation (2026.02)

Caution · Check NDA terms before disclosing company name / industry

Overview

Your application is in the Top 5-23% tier. Job fit for Product Planner is High, Priority recommendation for top-rank role on job matches

The biggest gaps are {{listing data-analysis tools (Excel functions · basic SQL)}} and {{adding one conversion-track internship}}. The sections below give concrete revisions and an action plan.

3 top priorities

1.Reframe the Highlight Brands TD-room experience as "inside-the-fashion-company product-planning process" (to prevent misreading the fitting-model title as off-role)
2.Rewrite the first line of the intro as "product planner who has sold directly" with one quantitative result
3.Learn data tools (Excel functions, basic SQL) and list them in the skills section

Current standing

Benchmarked against junior applicants · 4 categories + overall

CategoryTop %One-line diagnosis · direction

Role competencyTop 12-23%

Multiple data-driven hypothesis → real-sales validation cycles + inside the TD-room product-planning process

Practical experienceTop 12-23%

Ginger T Project + Highlight Brands + H&M variety / will improve with one conversion-track role-aligned internship

AttitudeTop 2-4%

UCLA exchange + Enactus 22 months + multiple internships/part-time in parallel, ownership of pop-up revenue

Growth potentialTop 12-23%

Many quantitative impacts (200%, 2193%, $1200) + 2 awards + AI-tool fluency

OverallTop 5-23%

Adding data tools and one role-aligned internship can push fit to the Top 5-11% range

Job fit

Leverage your strengths

Suggestions to better showcase what you already have.

Observation → Hypothesis → Real-sales validation cycle

Top 12-23%

BEFOREObserved local students' consumption patterns → planned product mix → executed on-site sales → up to $1200/day (+200% vs goal)

Three steps spelled outSpecific SKUs surfacedCycle-as-learning framing

Clear quantitative impact

Top 2-4%

BEFOREFestival shops' revenue rose 200% vs pre-event weekly average

Grouped multi-metricEnactus 22-month contextScale stated

Priority improvements + action plan

Highest-impact areas with concrete actions.

List data-analysis tools

Top 12-23%→Top 5-11%

Now

Target

Pick up 1-2 data tools that appear often in product-planner JDs and list them in the resume skills section

✓1 week of free Excel-functions course (VLOOKUP, INDEX/MATCH, pivot tables)

✓1-2 weeks of basic SQL (SELECT · JOIN · GROUP BY) via Inflearn / Programmers

✓Re-analyze Alpha-gen survey data · UCLA fundraising data with SQL/Excel and document on GitHub/blog

✓Add "Excel (pivot · VLOOKUP), basic SQL" to the resume skills section

Suggested duration · 1-2 months

Add one conversion-track internship

Top 12-23%→Top 5-11%

Now

Has Ginger T Project (social impact, 4 months), Highlight Brands TD-room (fitting model, 5 months), H&M store (6 months). Missing one role-aligned conversion-track internship

Target

Complete one conversion-track internship at a fashion · retail · F&B brand or a department-store MD team

✓Apply to Lara Sweet · Inner Beauty / food brands (aligned with portfolio concept)

✓Apply to Lotte · Shinsegae department-store MD teams

✓Register as a Superintern priority-review candidate

✓Highlight "sold-it-directly" cycle + Mangwon Market 200% case in applications

Suggested duration · 2-3 months

Resume improvement points

Sentence-level revisions. #1 is the top priority.

1Needs review

Reframe Highlight Brands TD-room as "inside-the-fashion-company product-planning process"

BEFOREHighlight Brands Inc. / Fitting model, TD-room support (2024.07-08 / 2025.12-2026.04)

Expected effect · Prevents recruiters from undervaluing role fit based on the "fitting model" job title alone, surfacing the real value: inside experience of the product-planning process.

2General improvement

Rewrite the intro line as "sold-it-directly" differentiator + quantitative result

BEFOREProduct planner who meets consumers on the ground, captures needs, and plans/sells based on consumer insight

Expected effect · General → concrete quantitative result. Delivers the differentiator in 5 seconds, lowers interviewer cognitive load.

3General improvement

Consolidate awards · certifications · tools for visual impact

BEFOREAwards (SWU SI Award / Barom outstanding project), language (OPIc IH), skills (GCP · MS · Notion · Slack) scattered across sections + bar % gauges

Expected effect · Stronger visual impact, depth visible at a glance. Prevents off-role visual elements (% bar gauges) from stealing attention.

Portfolio guide

Product Planner role · Portfolio

Product-planner role · portfolio recommended (required)

Recommended formatPDF portfolio (already on hand, 14 pages) + (if possible) Notion · blog digital version

Component checklist

Four key projects (UCLA K-Food / Mangwon Market Festival / Highlight Brands TD-room / Alpha-gen trend analysis) — already included

One-line quantitative hero on each project's first page — Mangwon is strong, UCLA · TD-room · Alpha-gen need boosting

Before/After visual assets — rich for Mangwon, add lightly for the others

One product-planning process diagram (consumer observation → hypothesis → real-sales validation → results analysis) — visualize Kim's cycle

(Optional) One searchable Notion · blog digital version — recruiter discoverability

Estimated time · 1-2 weeks (PDF polish + one Notion version)

Roadmap for the next round

Changes expected if Currently Top 5-23% overall — past the cutline. Running both options in parallel is most efficient. actions are fully executed.

Option 1 · Data tools + resume rewrite

Suggested 1-2 months

What to strengthen · SQL / Excel functions + intro · Highlight Brands context rewrite + consolidated awards · tools block

Expected change

·Overall band · Top 5-23% → Top 5-11%

·Product-planner fit · High (maintained / strengthened)

Action checklist

Rewrite the intro first line (week 1)

Strengthen Highlight Brands context (week 1)

Consolidate awards · certifications · tools block (week 1)

Excel functions + re-analyze Alpha-gen data (weeks 2-3)

Basic SQL + GitHub · blog notes (weeks 4-6)

Best fit · Open internship roles available for immediate applications

Option 2 · Conversion-track internship + digital portfolio

Suggested 2-3 months

What to strengthen · One conversion-track internship at a fashion · retail · F&B or department-store MD team + Notion · blog digital portfolio

Expected change

·Overall band · Top 5-23% → Top 2-11%

·Product-planner fit · High (maintained)

Action checklist

Apply to Lara Sweet · Inner Beauty brands (weeks 1-2)

Apply to Lotte · Shinsegae MD teams (weeks 1-2)

One Notion · blog digital portfolio (weeks 2-3)

Keep a work log during the internship (ongoing)

Best fit · Targeting immediate full-time conversion after graduation (2026.02)

Caution · Check NDA terms before disclosing company name / industry